The countdown is on! ALA Group, a leading force in the automotive industry, is about to celebrate its
30th anniversary. This year, the company is set to commemorate three decades of groundbreaking
achievements, unwavering dedication, and a relentless drive for excellence in the automotive market.
Founded in 1994, ALA Group began as a small multi-brand marketing company with an ambitious vision to bring
trusted automotive brands. Over the years, it has evolved into a powerhouse in the automotive sector, initially
representing iconic brands such as Isuzu, Nissan, Suzuki, and Hino. Through commitment, expertise, and a
passion for innovation, ALA quickly gained the trust of both consumers and manufacturers, paving the way for
long-term success.
Fast-forward to 2024, and ALA Group stands proud of its remarkable journey. With 30 years in the
industry, the company now represents a diverse portfolio of 11 prestigious automotive brands, including Nissan,
Hyundai, Jetour, Changan, Chery, Peugeot, Foton, JAC, GAC, GWM, and BAIC. What started as a modest venture
has blossomed into a formidable network that extends its reach across the Philippines and beyond.
ALA Group’s anniversary is not just a celebration of the past; it’s also a testament to its ongoing growth
and ambition. ALA Group is set to prepare for a spectacular lineup of events designed to engage and delight
automotive partners and clients.
One of the highly anticipated activities of brands is an immersive Test Drive event, where guests will
have the opportunity to experience firsthand the cutting-edge technology and innovation ALA’s authorized
brands bring to the road. In addition, ALA will kick off the celebrations with a Groundbreaking Ceremony,
marking a new chapter in its journey as the company unveils exciting plans.
This will be followed by an official
Ribbon ribbon-cutting ceremony at the new facility, a symbol of ALA’s commitment to enhancing its services,
providing modern solutions, and catering to the growing demand for high-quality vehicles in the region.
The grand celebration is set to take place at the Iloilo Convention Center on December 4, 2024, with
distinguished guests, distributors, partners, and clients who have been part of ALA Group’s journey. In addition
to the formal program, guests can expect fun and engaging activities that highlight the best of ALA Group’s
partnerships and accomplishments.
As ALA Group celebrates its 30th anniversary built on decades of success, ALA is positioning itself for
even greater accomplishments in the years ahead. Through strategic partnerships, innovative solutions, and a
commitment to excellence
We Are OPEN Monday to Saturday
8:00 AM – 5:00 PM
Email: alagroupph2021@gmail.com
No. 09985949870
Tel. (033) 320 4186
© 2024 ALA Group of Companies. | McArthur Drive, Quintin Salas, Jaro, Iloilo City, Philippines
To be the industry leader in automotive dealership and after-sales service, recognized for exceptional customer care and an engaging retail environment that earns the trust and satisfaction of our customers.
With a competent, efficient, and professional after-sales service team, we are dedicated to upholding and continually enhancing industry standards and programs. Our commitment is to earn customer trust and satisfaction, fostering long-term loyalty, employee well-being, and sustained profitability, all for the glory of God.
